# Stack & Funnel > Stack & Funnel is a publication about the tools growth teams wire together, the funnels they build with them, and whether the numbers moved. Stack & Funnel covers the tools growth teams wire together and the funnels they build with them. We look at what a team added, what it replaced and what moved in the numbers after. Most coverage of martech is vendor copy or a long comparison table. We write the middle: what a stack looks like at ten people, at fifty, and what breaks between. Who it is for: Growth marketers, demand generation leads and marketing operations people at companies with ten to a few hundred employees. How we report: When we write about a stack, we name each tool, what it replaced and which number moved afterwards, with the dates. Every fact is checked against a source we can name, every article shows when it was published and when it last changed, and mistakes are corrected in the article with a note. Topics: Martech stack, Marketing funnel, Marketing attribution, Email marketing, Conversion rate, Marketing automation, AI marketing tools. Published by Good Standing Media. An article about a company the publisher has a stake in says so at the top. Byline on every article: Stack & Funnel staff. Launched October 26, 2026. Corrections: hello@stackandfunnel.com. ## Sections - [Stacks](https://stackandfunnel.com/section/stacks): The tools a growth team runs, how they connect and what each one is there to do. - [Funnels](https://stackandfunnel.com/section/funnels): Changes to sign-up, trial and sales funnels, and what happened to conversion afterwards. - [Attribution](https://stackandfunnel.com/section/attribution): How teams decide which channel gets credit for a lead or a sale, and where the models disagree. - [Email](https://stackandfunnel.com/section/email): Email programs, the platforms behind them and the deliverability problems that sink them. - [AI in the stack](https://stackandfunnel.com/section/ai-in-the-stack): AI tools and features growth teams are adding, what they replace and what they cost. ## Pages - [About Stack & Funnel](https://stackandfunnel.com/about): what we cover, who it is for, ownership and questions - [Editorial standards](https://stackandfunnel.com/standards): sourcing and checking, dates and updates, corrections, bylines, ownership and disclosure, how much we publish, tips and feedback - [All articles](https://stackandfunnel.com/articles) - [Contact](https://stackandfunnel.com/contact) - [RSS feed](https://stackandfunnel.com/feed.xml) - [Full text of recent articles](https://stackandfunnel.com/llms-full.txt) ## Articles - [What Stack & Funnel is for](https://stackandfunnel.com/articles/what-stack-and-funnel-is-for): Oct 26, 2026. Coverage of the tools growth teams wire together, the funnels they build, and what moves in the numbers after. ## Questions ### What is Stack & Funnel? Stack & Funnel is a publication about the tools growth teams wire together, the funnels they build with them, and whether the numbers moved. ### Who is Stack & Funnel for? Growth marketers, demand generation leads and marketing operations people at companies with ten to a few hundred employees. ### What is a martech stack? The set of software a marketing team uses together, such as a CRM, an email platform, analytics and ad tools, plus the connections that pass data between them. ### What is marketing attribution? The method a team uses to decide which marketing touch gets credit for a lead or a sale. Different models, such as first touch or last touch, give the same sale to different channels. ### What is a marketing funnel? The steps a buyer moves through from a first visit to a purchase, such as visit, sign-up, trial and paid. Teams measure how many people make it from each step to the next. ### Who publishes Stack & Funnel? Stack & Funnel is published by Good Standing Media, a digital publisher of news, reviews and guides about software, marketing technology and AI search. Its ownership statement is on the About page. ### Who writes Stack & Funnel? Articles are written by Stack & Funnel staff and carry that byline. The desk stands behind every piece, and questions about any article go to hello@stackandfunnel.com. ### How does Stack & Funnel check its facts? Every fact is checked against a source we can name before it goes out. When we can’t verify a claim, we say who made it. ### What happens when Stack & Funnel gets something wrong? We fix the article and add a note saying what changed. Every article shows the date it was published and the date it last changed. Send corrections to hello@stackandfunnel.com. ### Does Stack & Funnel have ties to the companies it covers? Good Standing Media holds stakes in some software companies in the fields its sites cover. When an article discusses one of them, a note at the top of the article says so. ## Optional - [Terms of use](https://stackandfunnel.com/terms) - [Privacy policy](https://stackandfunnel.com/privacy)