About
About Stack & Funnel
Stack & Funnel is a publication about the tools growth teams wire together, the funnels they build with them, and whether the numbers moved.
- Publisher
- Good Standing Media
- Launched
- Published
- 1 article as of
- Latest
- Byline
- Stack & Funnel staff
- Corrections
- hello@stackandfunnel.com
Stack & Funnel covers the tools growth teams wire together and the funnels they build with them. We look at what a team added, what it replaced and what moved in the numbers after.
Most coverage of martech is vendor copy or a long comparison table. We write the middle: what a stack looks like at ten people, at fifty, and what breaks between.
What we cover
- Stacks: The tools a growth team runs, how they connect and what each one is there to do.
- Funnels: Changes to sign-up, trial and sales funnels, and what happened to conversion afterwards.
- Attribution: How teams decide which channel gets credit for a lead or a sale, and where the models disagree.
- Email: Email programs, the platforms behind them and the deliverability problems that sink them.
- AI in the stack: AI tools and features growth teams are adding, what they replace and what they cost.
Who it’s for
Growth marketers, demand generation leads and marketing operations people at companies with ten to a few hundred employees.
How we work
When we write about a stack, we name each tool, what it replaced and which number moved afterwards, with the dates.
Every article is checked against a source we can name before it goes out, carries its date and the date of its last change, and is corrected in place when we get something wrong. Articles are written by the Stack & Funnel desk and carry the desk’s name, not an invented byline. About two articles a day is the most we publish on one site. Read our editorial standards.
Write to hello@stackandfunnel.com with a correction, a tip or a question. A person reads every message.
Publisher
Stack & Funnel is published by Good Standing Media (goodstandingmedia.com). An article about a company the publisher has a stake in says so on the page. Corrections and questions: hello@stackandfunnel.com.
Questions about Stack & Funnel
- What is Stack & Funnel?
- Stack & Funnel is a publication about the tools growth teams wire together, the funnels they build with them, and whether the numbers moved.
- Who is Stack & Funnel for?
- Growth marketers, demand generation leads and marketing operations people at companies with ten to a few hundred employees.
- What is a martech stack?
- The set of software a marketing team uses together, such as a CRM, an email platform, analytics and ad tools, plus the connections that pass data between them.
- What is marketing attribution?
- The method a team uses to decide which marketing touch gets credit for a lead or a sale. Different models, such as first touch or last touch, give the same sale to different channels.
- What is a marketing funnel?
- The steps a buyer moves through from a first visit to a purchase, such as visit, sign-up, trial and paid. Teams measure how many people make it from each step to the next.
- Who publishes Stack & Funnel?
- Stack & Funnel is published by Good Standing Media, a digital publisher of news, reviews and guides about software, marketing technology and AI search. Its ownership statement is on the About page.
- Who writes Stack & Funnel?
- Articles are written by Stack & Funnel staff and carry that byline. The desk stands behind every piece, and questions about any article go to hello@stackandfunnel.com.
- How does Stack & Funnel check its facts?
- Every fact is checked against a source we can name before it goes out. When we can’t verify a claim, we say who made it.
- What happens when Stack & Funnel gets something wrong?
- We fix the article and add a note saying what changed. Every article shows the date it was published and the date it last changed. Send corrections to hello@stackandfunnel.com.
- Does Stack & Funnel have ties to the companies it covers?
- Good Standing Media holds stakes in some software companies in the fields its sites cover. When an article discusses one of them, a note at the top of the article says so.