Stack & Funnel

Stack & Funnel: Martech stacks, funnel changes and the numbers behind them.

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About Stack & Funnel

What Stack & Funnel covers

Stack & Funnel is a publication about the tools growth teams wire together, the funnels they build with them, and whether the numbers moved.

  • Stacks

    The tools a growth team runs, how they connect and what each one is there to do.

  • Funnels

    Changes to sign-up, trial and sales funnels, and what happened to conversion afterwards.

  • Attribution

    How teams decide which channel gets credit for a lead or a sale, and where the models disagree.

  • Email

    Email programs, the platforms behind them and the deliverability problems that sink them.

  • AI in the stack

    AI tools and features growth teams are adding, what they replace and what they cost.

Who it’s for

Growth marketers, demand generation leads and marketing operations people at companies with ten to a few hundred employees.

How we work

When we write about a stack, we name each tool, what it replaced and which number moved afterwards, with the dates. Every fact is checked against a source we can name, and mistakes are corrected in the article with a note. Our standards

Publisher
Good Standing Media
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Published
1 article as of
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Byline
Stack & Funnel staff
Corrections
hello@stackandfunnel.com

Questions readers ask

What is a martech stack?
The set of software a marketing team uses together, such as a CRM, an email platform, analytics and ad tools, plus the connections that pass data between them.
What is marketing attribution?
The method a team uses to decide which marketing touch gets credit for a lead or a sale. Different models, such as first touch or last touch, give the same sale to different channels.
What is a marketing funnel?
The steps a buyer moves through from a first visit to a purchase, such as visit, sign-up, trial and paid. Teams measure how many people make it from each step to the next.

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