What Stack & Funnel is for
Coverage of the tools growth teams wire together, the funnels they build, and what moves in the numbers after.
By Stack & Funnel staff1 min read
Ask a growth team what is in their stack and you get a list of logos. Ask what changed after they added the last one and the room goes quiet. Stack & Funnel is about the second question.
We cover marketing technology from the point of view of the team that has to run it. What did a team add, what did it replace, how long did the switch take, and what moved in the funnel after. We also cover the funnel itself: the forms, the routing, the sequences, the attribution arguments and the reporting that decides whether any of it worked.
The size of company we write about
Ten to a few hundred people. At ten, a stack is three tools and a spreadsheet. At fifty, it is a dozen tools, two of which nobody logged into this quarter. We write about what breaks between those two points and what teams do about it.
How we report
We talk to the people who run the tools, read the vendors' own documentation and release notes, and look at the numbers where a team will share them. When a number comes from a vendor, we say so. When it comes from one team's account, we say that too, and we do not call it an industry figure.
Who publishes this
Stack & Funnel is published by Good Standing Media. An article about a company the publisher has a stake in says so at the top.
Tips and corrections
hello@stackandfunnel.com. We answer within two working days.